Explore Our Services

Journey through the key phases of our work together and explore how equity supports each step of a typical partnership.

Step 1: Impact Analysis

Questionnaire

Our questionnaire is a quick, critical way for your team to build internal consensus and for our team to get up to speed on your goals.

Background Research

You’re the experts in your field, and we need to be the best strategic partners for you possible. We’ll dig in on on research to help you define and achieve your goals.

Landscape Research

Landscape research helps position your brand and mission in a broader context, ensuring that you’re defining and achieving your theory of change in the most impactful way.

Discovery Workshops

Our discovery workshops are rich, efficient experiences, bringing both our teams together in person to make key strategic decisions and set the tone for the work to come. Depending on scope, workshops may range from a half day to three full days.

Questionnaire

Through Our Equity Lens

As we craft your questionnaire, we’ll include questions that challenge assumptions about your work and target audiences. We’ll also encourage you to share the questionnaire widely for inclusive input.

Through Our Equity Lens

While researching, we’ll keep a careful eye on how equity has, or hasn’t, played a part in your internal and external brand. Equity is so important, but not always easy, so we’ll meet you wherever you’re starting.

Through Our Equity Lens

As we consider your trajectory around a commitment to equity, we want to understand where other folks in your field are, or aren’t. Knowing how you stack up, both internally and in your external brand, can help you better define and refine your approach.

Through Our Equity Lens

Discovery workshops put equity values into action. We root everything from roster to facilitation in equitable practices, ensuring that the right folks are represented and their voices are heard.

Through our
equity lens

Step 2: Strategy

Brand Strategy

Every organization needs a north star brand and messaging strategy — we can help you build yours from scratch, do a complete overhaul of your existing brand, or a quick refresh. We build on our impact analysis work to create a powerful foundation for the decisions to come.

Campaign & Movement Strategy

Perhaps you already have a strong brand, or you know that your goals are more focused on an urgent campaign or movement-building. We’ll help you build and execute outcome-driven campaign and movement strategies.

Communications Strategy

Are you fully leveraging all your communications channels? Is your team set up to manage all your brand or campaign touch-points? We can help you plan for the most effective communications across a range of platforms.

Organizational Performance Strategy

All this work can bring up hard questions and highlight important internal gaps. Provoc often supports our clients in making vital organizational changes to drive vision and mission forward.

Brand Strategy

Through Our Equity Lens

The core of your brand needs to resonate with the communities you serve, so we test any new name, logo or tagline ideas with the right communities rather than making assumptions about what will and won’t be effective.

Through Our Equity Lens

We believe that any movement toward a just world must be radically inclusive, so we’ll challenge your team to think beyond numbers, shifting toward accessible strategies that cut across traditional divides.

Through Our Equity Lens

Words matter. Images matter. We’re deeply invested in accessibility and authenticity of representation in content and channel strategies.

Through Our Equity Lens

Infusing truly equitable practices isn’t always comfortable. We’ll guide you through hard questions to reach authentic answers, and we’ll challenge your team (and ours) to move beyond comfort zones into effective, authentic inclusivity.

Through our
equity lens

Step 3: Implementation

Creative Execution

Building on the foundations of impact analysis and strategy, we partner with you to bring your work to life across a range of creative collateral. Whether it’s video, logo and digital design, print collateral, exhibition design, email templates or beyond, your strategy and vision for impact will guide every creative decision.

IA / UX / Web / Technology

Your website and digital strategy are cornerstones of your work. Web design, UX, digital and content strategies are all becoming more and more sophisticated, so it’s critical that your organization leverages current best practices for highest conversions and impact.

Recruitment Programs

One of our unique areas of focus is conversion and recruitment efforts, and we can amplify your reach to meet key goals and performance metrics. We have a depth of expertise in health registries, recruiting and engaging participants for accelerated clinical trial enrollment.

Creative Execution

Through Our Equity Lens

Creative collateral development is one of the first visual manifestations of your deep strategic thinking. We understand the nuance that exists in visuals and we will work together to develop collateral that resonates with your target audiences.

Through Our Equity Lens

We want to make sure your website converts at a high rate, to help further your organizational mission. We also want to make sure your site is accessible to all people who visit, so we use the most up-to-date best practices of accessibility and equitable user experience.

Through Our Equity Lens

We bring our expertise in equity-driven messaging and communications to our work in clinical trial recruitment — disparities in both health outcomes and participation in trials require particular attention to under-represented communities.

Through our
equity lens

Step 4: Launch

Brand & Campaign

When launching a brand or campaign launch we can also support marketing (social media, email, online ads, etc.), ad placement, A/B testing of ads, landing page design, welcome series setup and drip campaign setup.

Website

Once your site is ready to go live, we help with CMS training, content loading support, QA testing, fixes and cross browser check, launch day planning, and can strategize your outreach across channels to drive traffic.

Brand & Campaign

Through Our Equity Lens

Making sure your launch is accessible to everyone is important to us, so we use an equity lens for all launch decisions from channel to ad placement. We test our designs and ads before launching them externally to be sure they have the intended effect on target audiences.

Through Our Equity Lens

As much as we want your users to be able to interact with your website, that will be impossible if your team doesn’t master the tools. We structure our trainings to make sure folks on your team understand all the ins and outs of the website.

Through our
equity lens

Step 5: Post-Launch

Tactical Adjustments

After we’ve celebrated launch, we’ll shift into the post-launch phase, where elements might need to be adjusted, tweaked and perfected as we learn even more.

Impact Assessment

Our commitment is to positive, measurable impact in the world. So, we circle back and evaluate against our initial goals and metrics, documenting successes, challenges and learnings to take forward.

Strategic Planning

Everything we learn from launch and beyond will set your future work up for more efficient success. We’ll turn our learnings into recommendations for your team moving forward and for improvements to our teams’ future collaborations.

Tactical Adjustments

Through Our Equity Lens

Although we are as thoughtful and intentional as possible during our implementation planning, we can’t predict every potential hurdle. One key to equity-driven work is a willingness to hear concerns and iterate quickly.

Through Our Equity Lens

During impact assessment, we make sure that we are assessing our impact in communities most impacted by your issue area. We work hard to define evaluable metrics at the start of a project and to objectively evaluate against those at the close of a project.

Through Our Equity Lens

Partnerships rooted in an equity lens set the stage for your team’s ongoing evolution toward equity in your overall work. We’ll support your team to plan for deepening your equity commitments and practices.

Through our
equity lens

Finish: Ongoing Excellence

What’s next?

Launching your brand, campaign or web presence is just the beginning. We specialize in long term strategic planning and partnerships so you continue to grow and get the most out of what we’ve built together. Ongoing work may include engaging and retaining current audiences and reaching new ones, setting and monitoring even more ambitious KPIs based on your long term strategy, monthly audience and user research, A/B split testing and optimization, or results tracking and reporting. Along the way we can adjust your core strategy based on evolving needs and dive into any design or technical implementation to support strategic goals. We’re committed to your impact and to partnership that drives your goals forward.

Issue Areas of Focus

Human & Planetary Health

Climate change not only threatens to disrupt a fragile global ecosystem, but it exacerbates existing inequities, including the way vital resources are distributed. Our species is in the midst of a profound existential crisis, but we believe we have everything we need to re-build our world’s systems to support our population and protect our beautiful planet. We seek clients who restore vital ecosystems, build sustainably with vulnerable communities and accelerate our planet’s renewable energy future.

Human Rights & Economic Justice

You may call it equity. Or anti-racism. Or social justice. Or civil and human rights. Regardless of your starting point, we seek partnerships with clients who work to dramatically improve people’s lives by dismantling the root causes of inequity. We believe that tackling this challenge means redesigning our economic and social systems so that they no longer benefit the wealthy at the expense of basic rights and the common good.

Democracy & Movement-Building

American democracy is still in its infancy — and this imperfect experiment has been emulated by people all over the world. We believe that the era of Donald Trump is a test of our democratic ideals, and our progressive community must rise to the occasion to strengthen and defend them. For too long, “non-profits” and “issue advocacy” have been saddled with outdated and underfunded strategies and digital tools. We seek innovative partners ready to leverage strategy, design and storytelling to drive our political movements forward.

“Our workshops with Provoc were pivotal and catalytic.”

  • Heather Vana PetSmart Charities
See our process applied to health registries

Overcome your obstacles to clinical trial recruitment with our Provoc Recruitment Program

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