The Vision

A powerful campaign that celebrates the dignity and health of women around the world, highlighting the basic needs of clean water and safe toilets.

The Challenge

  • Develop a beautiful campaign video that connects to the hearts and minds of audiences, urging them to donate and get involved.
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Results so Far

An emotionally moving, high production value campaign video moving audiences to action and list-building for the Girl Strong campaign.

The Work

Through our discovery and creative development, we tapped into the main concerns of our target audiences, choosing a live-action video approach combined with powerful footage of girls most impacted by the issue.

If you like this, check out our work with PetSmart Charities.