We approach our work with a unique set of considerations based in equity
Step 1: Impact analysis
Questionnaire
Our questionnaire is a quick, critical way for your team to build internal consensus and for our team to get up to speed on your goals.
Background research
You’re the experts in your field, and we need to be the best strategic partners for you possible. We’ll dig in on on research to help you define and achieve your goals.
Landscape research
Landscape research helps position your brand and mission in a broader context, ensuring that you’re defining and achieving your theory of change in the most impactful way.
Discovery workshops
Our discovery workshops are rich, efficient experiences, bringing both our teams together in person to make key strategic decisions and set the tone for the work to come. Depending on scope, workshops may range from a half day to three full days.
Through our equity lens
As we craft your questionnaire, we’ll include questions that challenge assumptions about your work and target audiences. We’ll also encourage you to share the questionnaire widely for inclusive input.
Through our equity lens
While researching, we’ll keep a careful eye on how equity has, or hasn’t, played a part in your internal and external brand. Equity is so important, but not always easy, so we’ll meet you wherever you’re starting.
Through our equity lens
As we consider your trajectory around a commitment to equity, we want to understand where other folks in your field are, or aren’t. Knowing how you stack up, both internally and in your external brand, can help you better define and refine your approach.
Through our equity lens
Discovery workshops put equity values into action. We root everything from roster to facilitation in equitable practices, ensuring that the right folks are represented and their voices are heard.
Step 2: Strategy
Brand strategy
Every organization needs a north star brand and messaging strategy — we can help you build yours from scratch, do a complete overhaul of your existing brand, or a quick refresh. We build on our impact analysis work to create a powerful foundation for the decisions to come.
Campaign & movement strategy
Perhaps you already have a strong brand, or you know that your goals are more focused on an urgent campaign or movement-building. We’ll help you build and execute outcome-driven campaign and movement strategies.
Communications strategy
Are you fully leveraging all your communications channels? Is your team set up to manage all your brand or campaign touch-points? We can help you plan for the most effective communications across a range of platforms.
Organizational performance strategy
All this work can bring up hard questions and highlight important internal gaps. Provoc often supports our clients in making vital organizational changes to drive vision and mission forward.
Through our equity lens
The core of your brand needs to resonate with the communities you serve, so we test any new name, logo or tagline ideas with the right communities rather than making assumptions about what will and won’t be effective.
Through our equity lens
We believe that any movement toward a just world must be radically inclusive, so we’ll challenge your team to think beyond numbers, shifting toward accessible strategies that cut across traditional divides.
Through our equity lens
Words matter. Images matter. We’re deeply invested in accessibility and authenticity of representation in content and channel strategies.
Through our equity lens
Infusing truly equitable practices isn’t always comfortable. We’ll guide you through hard questions to reach authentic answers, and we’ll challenge your team (and ours) to move beyond comfort zones into effective, authentic inclusivity.
Step 3: Implementation
Creative execution
Building on the foundations of impact analysis and strategy, we partner with you to bring your work to life across a range of creative collateral. Whether it’s video, logo and digital design, print collateral, exhibition design, email templates or beyond, your strategy and vision for impact will guide every creative decision.
IA / UX / Web / Technology
Your website and digital strategy are cornerstones of your work. Web design, UX, digital and content strategies are all becoming more and more sophisticated, so it’s critical that your organization leverages current best practices for highest conversions and impact.
Recruitment programs
One of our unique areas of focus is conversion and recruitment efforts, and we can amplify your reach to meet key goals and performance metrics. We have a depth of expertise in health registries, recruiting and engaging participants for accelerated clinical trial enrollment.
Through our equity lens
Creative collateral development is one of the first visual manifestations of your deep strategic thinking. We understand the nuance that exists in visuals and we will work together to develop collateral that resonates with your target audiences.
Through our equity lens
We want to make sure your website converts at a high rate, to help further your organizational mission. We also want to make sure your site is accessible to all people who visit, so we use the most up-to-date best practices of accessibility and equitable user experience.
Through our equity lens
We bring our expertise in equity-driven messaging and communications to our work in clinical trial recruitment — disparities in both health outcomes and participation in trials require particular attention to under-represented communities.
Step 4: Launch
Brand & campaign
When launching a brand or campaign launch we can also support marketing (social media, email, online ads, etc.), ad placement, A/B testing of ads, landing page design, welcome series setup and drip campaign setup.
Website
Once your site is ready to go live, we help with CMS training, content loading support, QA testing, fixes and cross browser check, launch day planning, and can strategize your outreach across channels to drive traffic.
Through our equity lens
Making sure your launch is accessible to everyone is important to us, so we use an equity lens for all launch decisions from channel to ad placement. We test our designs and ads before launching them externally to be sure they have the intended effect on target audiences.
Through our equity lens
As much as we want your users to be able to interact with your website, that will be impossible if your team doesn’t master the tools. We structure our trainings to make sure folks on your team understand all the ins and outs of the website.
Step 5: Post-launch
Tactical adjustments
After we’ve celebrated launch, we’ll shift into the post-launch phase, where elements might need to be adjusted, tweaked and perfected as we learn even more.
Impact assessment
Our commitment is to positive, measurable impact in the world. So, we circle back and evaluate against our initial goals and metrics, documenting successes, challenges and learnings to take forward.
Strategic planning
Everything we learn from launch and beyond will set your future work up for more efficient success. We’ll turn our learnings into recommendations for your team moving forward and for improvements to our teams’ future collaborations.
Through our equity lens
Although we are as thoughtful and intentional as possible during our implementation planning, we can’t predict every potential hurdle. One key to equity-driven work is a willingness to hear concerns and iterate quickly.
Through our equity lens
During impact assessment, we make sure that we are assessing our impact in communities most impacted by your issue area. We work hard to define evaluable metrics at the start of a project and to objectively evaluate against those at the close of a project.
Through our equity lens
Partnerships rooted in an equity lens set the stage for your team’s ongoing evolution toward equity in your overall work. We’ll support your team to plan for deepening your equity commitments and practices.
Completion: Ongoing excellence
What’s next?
Launching your brand, campaign or web presence is just the beginning. We specialize in long term strategic planning and partnerships so you continue to grow and get the most out of what we’ve built together. Ongoing work may include engaging and retaining current audiences and reaching new ones, setting and monitoring even more ambitious KPIs based on your long term strategy, monthly audience and user research, A/B split testing and optimization, or results tracking and reporting. Along the way we can adjust your core strategy based on evolving needs and dive into any design or technical implementation to support strategic goals. We’re committed to your impact and to partnership that drives your goals forward.
Issue areas of focus
Human & planetary health
Climate change not only threatens to disrupt a fragile global ecosystem, but it exacerbates existing inequities, including the way vital resources are distributed. Our species is in the midst of a profound existential crisis, but we believe we have everything we need to re-build our world’s systems to support our population and protect our beautiful planet. We seek clients who restore vital ecosystems, build sustainably with vulnerable communities and accelerate our planet’s renewable energy future.
Human rights & economic justice
You may call it equity. Or anti-racism. Or social justice. Or civil and human rights. Regardless of your starting point, we seek partnerships with clients who work to dramatically improve people’s lives by dismantling the root causes of inequity. We believe that tackling this challenge means redesigning our economic and social systems so that they no longer benefit the wealthy at the expense of basic rights and the common good.
Democracy & movement-building
American democracy is still in its infancy — and this imperfect experiment has been emulated by people all over the world. We believe that the era of Donald Trump is a test of our democratic ideals, and our progressive community must rise to the occasion to strengthen and defend them. For too long, “non-profits” and “issue advocacy” have been saddled with outdated and underfunded strategies and digital tools. We seek innovative partners ready to leverage strategy, design and storytelling to drive our political movements forward.
“Our workshops with Provoc were pivotal and catalytic.”
- Heather Vana PetSmart Charities
“Stellar customer service, impeccable work and responsive to feedback. Without Provoc’s work we wouldn’t have been able to launch a GOTV campaign for the 2018 election cycle.”
- Elana Needle Anchor Coordinator, UnidosUS W.K. Kellogg Foundation Racial Equity Anchor Collaborative
“We didn’t know exactly what we wanted, but you listened to everything we said and gave us exactly what we needed.”
- Matt Brown Director of Participant Training, World Learning
“We have gotten countless compliments on the appearance of the Registry website. Our registration numbers continue to grow and the Registry’s Salesforce implementation is working like a champ behind the scenes!!”
- Dianna Wheaton Director, FTD Disorders Registry
“Bringing together teams with different, but complementary, skill sets and areas of expertise, has allowed us to create a program that is highly effective at helping to fulfill our ambitious goal of accelerating recruitment and enrollment into Alzheimer’s prevention trials.”
- Jessica Langbaum Principal Scientist, Alzheimer’s Prevention Initiative / Banner Alzheimer’s Institute / Banner Health
”Provoc was masterful at bringing academics, scientists, leadership, and staff together to streamline and name an extremely complicated pan-Institutional new brand at the Smithsonian: Smithsonian Global.”
- Erika Ferrin Brand Manager (Former), Smithsonian
