Building Better Content Through Data Analysis

Numbers matter. But so do people’s stories. In our last Insight, we talked about developing marketing content that inspires our audience to act. We ...

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By Lane Trisko, Director of Digital and Data Strategy and Carter Stowell, Data Analytics, Lead Strategist

Craft and Collaboration

The end of April found me at a gathering of over 400 female creative directors, CEOs, entrepreneurs, advertising executives and entertainment writers, ...

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By Erica Priggen Wright, Co-CEO

Optimize Study Recruitment with Integrated Data Analytics

We can capture data, but how do we make it pay off? In their Big Data Executive Survey 2018, NewVantage Partners queried Fortune 1000 executives on th ...

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By Carter Stowell, Data Analytics, Lead Strategist and Lane Trisko, Director of Digital and Data Strategy