Apply the Science of Narrative to Reach Underserved Populations
Given the inequitable impacts of the current crisis surrounding the COVID-19 pandemic, it’s more important than ever that we communicate with vulner ...
Read moreLatest thinking
We’re passionate about exploring the big questions of our times — and having fun while we do it! Read about some of our conversations and insights. We hope they spark generative ideas for you.
Love in the Time of Coronavirus
Oh sweet world, sweet creatures, sweet planet, sweet humanity. We’re in unprecedented times right now — we’re all scared and facing massive unce ...
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Diversity, equity, and inclusion: the values that move our work
At Provoc we spend a lot of time considering how to structure our business as a for-profit enterprise while also honoring values that will bring into ...
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Your Data Has An Equity Problem
Your data is racist, classist, and sexist. Your data is homophobic and gender normative. It’s filled with centuries of institutional inequity and ...
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Looking Forward by Looking Back
A round-up of our Health Study Recruitment Insights underscores importance of audience and data A little over a year ago, Provoc’s Health Study Recr ...
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Using Persuasive Copy to Pull Reluctant People into Your Studies
Crafting language for the head and heart Anyone tasked with recruiting participants for a clinical trial or registry faces a major challenge: asking p ...
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From critic to consultant to comrade
A lot can happen in two years. Back in fall 2016, my colleague convinced me to join him at a conference for folks ‘in our space,’ people who cared ...
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Use SEO to Improve Organic Search Results
To participate in your studies, people must first be able to find them. If you’re working to recruit people for research studies, you don’t need t ...
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Building Better Content Through Data Analysis
Numbers matter. But so do people’s stories. In our last Insight, we talked about developing marketing content that inspires our audience to act. We ...
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